Media Talk is back at MBU, kicking off the new year with a heavy hitter in the corporate world, this time focusing on the health care industry. Don’t miss this opportunity to hear from a leader in the communications field, Bob Davidson.


The first Media Talk of 2018, featuring Bob Davidson, Mercy Hospital’s vice president of community relations – integrated marketing, is set for noon to 1 p.m. Tuesday, Feb. 13, in the Don & Mary Pillsbury Wainwright Performance Hall of MBU’s Pillsbury Chapel and Dale Williams Fine Arts Center.

Soon after Davidson joined the 40,000-employee hospital group in 2011, a major rebranding campaign was underway to unify multiple healthcare providers under one name: Mercy.

Davidson, who is in charge of community relations at 22 Mercy hospitals across four states, is part of a leadership team that introduces data analytics and marketing science to what had previously been a more traditional marketing organization, according to an online press release from MBU Communications.

Before landing his current job at Mercy, the fifth-largest Catholic health system in the nation, Davidson worked for SSM Cardinal Glennon Children’s Hospital, Webster University, Shriners Hospital for Children (St. Louis) and Fleishman-Hillard, Inc.

MBU hosts St. Louis area influencers multiple times each academic year.

Previous MBU Media Talk speakers include: Ron Watermon, vice president of communications for the St. Louis Cardinals; Sam Dotson, St. Louis’ former police chief; Susan Gallagher, public relations director for the St. Louis Zoo; Gregg Favre, former St. Louis Fire Department captain who now works as deputy director of the Missouri Department of Public Safety, which is an appointment by Gov. Eric Greitens; KSDK sportscaster Frank Cusumano, and long-time St. Louis Post-Dispatch columnist Bill McClellan.

The information being shared at each Media Talk goes far beyond the classroom.

The focus for the Media Talk is always to expose students, faculty and staff to the wide variety of opportunities in communications. The real-world aspect of teaching starts with exposing students to the real world,” said Amanda Staggenborg, assistant professor of communications and public relations. “Taking the message out of the classrooms and listening to the experts in specialized areas allow the students to view something tangible in their chosen majors.”

Students interviewing Davidson are Krista Krekeler, a junior public relations major, and Matt Williams, senior communication studies major. Jill Burroughs, a senior public relations major, will moderate the event.

By Shelby Wannemuehler

Shelby Wannemuehler is a staff journalist for MBU Timeline. A public relations major with a minor in journalism, Wannemuehler enjoys working as an intern for a local advertising agency. Wannemuehler plans to continue pursuing a career in the advertising industry after graduation.